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November 22, 2006
Getting What We Pay For
I found these statistics interesting and disquieting:
Local newscasts in seven Midwest markets aired nearly four and a-half minutes of paid political ads during the typical 30-minute broadcast while dedicating an average of one minute and 43 seconds to election news coverage.
And here's another bit: "There was a political ad echo effect: Over one in ten election stories mentioned, pictured, or focused on a specific campaign ad."
I have a funny feeling that Tennessee's Senate race contributed disproportionately to that one.
A link to the study (PDF) is at Political Wire.
This study is just one more that demonstrates the lack of civic responsibility shown by most local news producers.
Political News | By joe lance | 9:04 AM
